The author relies a lot on ethos to back up all his information and make the book credible and reliable. The book shows ethos on the cover page by mentioning the fact that the book is a correspondent of The New York Times, a very renown news journal. In the chapter about the college dropout boom the author includes colleges, Yale, Princeton, and Virginia, all very prestigious universities. He also uses stories from real, honest people from all classes like the story of Tim Havens or Jeff Martinelli.
The author appeals to ethos simply because this book is complements of The New York Times. Throughout the book statistics are shown, which could also build credibility because He reader knows that the author knows what he is talking about. The reader is also exposed to quotes that’s care from professors from prestigious colleges such as Yale, Harvard, and Princeton.
Ethos is a very big part of this book. All of the author's statistics come from credible sources, this strengthens and creates the argument, that class matters. The sources used are very prestigious, and it creates a credible argument.
To increase the credibility of the book, the authors use a huge appeal to ethos. First, there is the fact that it was written by New York Times correspondents, and the NYT is a world-renowned and respected newspaper. Then, there is the authors's experiences of being journalists. The authors also use credible entities from where they get the information from the charts and graphs, like the Census Bureau or the Queens College Sociology Department. Finally, the authors recur to testimonies and experiences of actual people who undergo the struggles (or the perks) of inequality in America.
In the book, Keller appeals to ethos by basing the class differences on family and marriage which is a more homey subject. An example of when he was trying to make the audience feel that empathy and emotion is during the interaction with Isaac calling Maggie a sellout. It shows that how something would be so simple and easy coming from someone who inherited wealth, but it’s nearly impossible for someone born into the working class.
(sorry I messed my first one up) In the chapter, Keller appeals to ethos by including the part with the counselor who works with marriages of people in a different class. This shows credibility because a professional in that area backs up the claim that people do struggle with differing classes in a marriage, which can affect power dynamics in the relationship and increase divorce.
This book greatly appeals to ethos because of the many credible sources used and cited throughout the book, next to statistics and charts. The appendix also has real data from a large number of people to back up certain claims, pictures of some of the interviewees, and this book is a correspondent of the New York Times, a very credible new source.
Keller uses the New York Times to appeal to ethos in his book. The New York Times is one of the most well-known newspapers in the United States. He also refers to true statistics and charts to give himself some credibility for his research. He also takes some photos of the people he interviewed to show that he actually interviewed real people.
In chapter 11, the multiple case studies provides credibility because it gives first hand experiences. Also, Keller is fond of taking the opinions of experts in the field into account during his claim, for example he cited Diana Wheeler, the director of community development when discussing “relos”.
Students in Mrs. Theaker's class reading The New York Times' contributors Class Matters will discuss here.